Sample digital presence audit — Mireli Boxing Club

A full example DigitalCheck.Pro report: scores across 9 online channels, findings, a 90-day action plan with KPIs, strengths, risks and goals.

Channels

Social networks — 6/10

  • Instagram active, 4.2k followers
  • No consistent visual style
  • Facebook abandoned since 2024
  1. Post 3 times per week — +15% reach in 90 days
  2. Redesign profile headers — Unified brand across networks

Messengers — 3/10

  • Telegram channel exists but no description
  • WhatsApp Business not set up
  1. Set up WhatsApp Business — Auto-reply < 5 min

Website — 7/10

  • Responsive and fast website
  • Online booking available
  • No blog / SEO content
  1. Add a blog section — 8 articles per quarter

Search engines — 4/10

  • Top-10 for brand name
  • Weak on commercial queries
  1. Build keyword map and optimize — Top-20 for 10 queries

Media platforms — 5/10

  • YouTube with workouts, irregular
  • No short-form video
  1. Launch Reels/Shorts — 8 clips/month

Review services — 2/10

  • Few Google reviews
  • No replies to reviews
  1. Request reviews from clients — +30 reviews, 4.7 rating

Online media — 4/10

  • A couple of local press mentions
  1. Send a tournament press release — 3 placements

Forums, blogs & listings — 3/10

  • Google Business partially filled
  • Not in local directories
  1. Complete Google Business profile — 100% complete

Key opinion leaders — 5/10

  • Collaboration with 1 local blogger
  1. Find 3 micro-influencers — 3 collabs/quarter

Strengths

  • High-quality modern website
  • Active Instagram with loyal audience
  • Online booking in place

Risks

  • Almost no reviews, losing new-customer trust
  • Weak visibility in commercial search

90-day goals

  • Collect 30+ reviews at 4.7 rating in 90 days
  • Reach top-20 for 10 key queries
  • Launch regular Reels/Shorts (8/month)