Before buying a course, students hunt for reviews and ask AI if it's worth the money
Nobody buys an expensive course off a landing page: they look for breakdowns, graduate reviews and ask AI what to pick in the field. If "brand + reviews" leads to a takedown thread, your ads work for your competitors. The audit shows what a hesitating student actually finds.
Three checks that matter most for you
- School reputation: Graduate reviews on independent platforms and what search returns for "brand + reviews" and "brand + scam".
- School and expert footprint: Publications, social profiles, YouTube: the living content people use to judge that the school is real and actually teaches.
- AI answers: Whether 8 models recommend your courses in your field, and which schools they name instead.
A typical scenario
A school pours money into ads while "brand + reviews" leads to a scathing two-year-old thread without a single reply from the school. The audit finds conversion leaks like this and gives a plan to close them.
See your business through a customer's eyes
A full 9-channel audit: scores, findings with proof links and a 90-day action plan.